Softouch Couture

Made to order

Six steps from the first conversation to the final fitting.

Strapless crystal ball gown with a cathedral veil
Bespoke crystal ball gown, cathedral veil

Step 1: Consultation

Meet us in Lagos, in London or on a video call. We talk through the occasion, your ideas and the design.

Consultation from £100, non-refundable. Two design reviews.

Step 2: Design approval

Within 72 hours you receive a sketch and design proposal. Approve it and we send the final invoice and contract.

No further design changes after approval.

Step 3: Production timeline

You receive a Production Timeline Contract that sets out every stage, from department processing to fittings and delivery.

8 to 12 weeks from payment. Express adds 30%.

Step 4: Measurements and fabric

In person, we measure you at the atelier. On a virtual consultation, we send guides so you can measure accurately.

Fabric is finalised after payment.

Step 5: Making and fittings

Our artisans make the garment by hand, then fit it to you: a base fit, an optional process fit, and a final fitting.

Up to three fittings.

Step 6: Completion and delivery

Approve the finished piece, then collect it in person or have it shipped to you.

Collected or shipped worldwide by DHL.

Book a consultation

Ifedayo

Founder and creative director.

Ifedayo, founder and creative director of Softouch Couture, seated in a black suit
Ifedayo, founder and creative director.
“For the brand, true elegance is about striking a harmonious balance between luxury and accessibility.”
Odebunmi Ifedayo Fadekemi, to Stylerave, 2024

Two houses

Designed and made in Lagos. Fitted in Lagos and London.

Lagos

The head workshop, where every design is conceived and made by our seamstresses.

Book in Lagos

London

Open since 2024, for bespoke and ready-to-wear clients in the UK and beyond.

Book in London