WE BELIEVE
that true luxury is found in the details, in the time dedicated to perfecting each garment, and in the personal connection we build with every client.
Our Story
Softouchcouture embodies the timeless art of luxury fashion — a world where elegance meets emotion, and every creation is a masterpiece of refined craftsmanship. From our atelier in Lagos, the creative soul of our brand, each design begins as a vision and unfolds through the meticulous artistry of our skilled seamstresses, whose hands transform fabric into poetry.
In 2024, our story expanded beyond borders with the opening of our United Kingdom branch — a new chapter that brings our distinctive blend of African heritage and contemporary sophistication to an international audience. Each bespoke gown and ready-to-wear piece is crafted with devotion, precision, and an unwavering commitment to excellence.
At Softouchcouture, fashion is more than adornment — it is a language of grace, confidence, and identity. Every silhouette captures the rhythm of culture and the whisper of modern luxury, designed for women who understand that true elegance is eternal.
THE DESIGNER
In the world of couture, few names echo the harmony of elegance and artistry like Ifedayo, the visionary behind Softouch Couture. From the delicate hum of a sewing machine in her childhood to the sophisticated ateliers of today, her journey is one of passion transformed into art.
Fashion, for Ifedayo, is a language — each stitch a word, each silhouette a story. Inspired at a young age by a family friend, she discovered the power of fabric to convey emotion, heritage, and individuality. By university, she was already crafting pieces that spoke of grace and imagination, her hands shaping not just dresses, but dreams.
